The organization called Changing the Face of Beauty is encouraging families and friends to call out to their favorite retailers and ask them to include models of all abilities in their advertising. The group using social media has made the movement global. Companies in the UK, Australia and the United States are being reached out to.
If you would like to help … it is easy to to do. You don’t have to have a child or a loved one with a disability. You don’t have to have a disability yourself. ANYONE can take a stand for the largest minority in the world by asking your favorite retailers and brands to include people of all abilities in their media and advertising. It takes 2 seconds and a Facebook or twitter account!
We ask you to send a message, a video or a picture to a retailer saying …
Hey (your favorite retailer) #IMREADY for change. We want YOU to include models with disabilities in 2015. We want YOU to be part of the #15in2015 . 15 retailers including models with disabilities in 2015. We know you see us. Represent us.
The team members at BS Sauce are taking an active step to use people of all abilities in our advertising efforts In doing so we have meet some of the most amazing people who all share two traits … A great joy for life and a huge smile upon their face!